The Kenya Tourism Board has ended long term partnership with German destination marketing agent, Travel Marketing Romberg. Whom of the two parties cancelled the contract is however not clear.
After 15 years, the partnership between Kenyan Tourism Board (KTB) and TravelMarketing Romberg TMR GmbH (TMR) has come to an end. TMR based in Germany had been tasked with marketing Kenya within the German speaking region before the contract was ended. TMR on their website termed the end of this partnership as an “end of an era” but keeps the hope future endeavours open with their cordial, “Kwaheri ya kuonana.” (Till we meet again).
According to a statement posted on the TMR website, the new contact for clients in Germany, Austria and Switzerland will remain the KTB headquarters in Nairobi.
The statement read: “After 15 years a successful era has ended. Starting today, TravelMarketing Romberg TMR GmbH won’t be representing the Kenya Tourism Board in Germany, Austria and Switzerland any longer. From now on you can contact the colleagues at KTB’s headquarters in Nairobi under firstname.lastname@example.org or +254 20 2711 262. We would like to thank all partners for their cooperation and support in the last 15 years. It was an exciting time. Kwaheri ya kuonana.”
TMR is a well known marketing agency that has represented various countries including the British Virgin Islands, Canada, Sri Lanka and regions like the Great Lakes region in the US, the State of Michigan and the Mosel region in Germany. The agency has been in existence since 1992 and represents these destinations within the German-speaking markets: Germany, Austria and Switzerland.
KTB which is tasked with developing a marketing strategy for Kenya as a travel destination. Last year KTB appointed a new CEO, Betty Radier.