Turning your Passion to Profit



I was recently watching Frida Owinga explain what she does as a passionpreneur, plus a video of Dr. Wale Akinyemi explaining about turning your passion to profit and I thought I’d write a post on the tips they shared.

1. Explore your passion

Find out what you like to do and what irritates you. Sometimes your passion is hidden behind what irritates you.

2. Match your passion to a need

Check the society to find out if there is a need for what you are passionate about

3. Educate your Passion

Passion is raw. Find out what you are passionate about and refine it until it is marketable. Oil is mined raw and has to be refined before you can use it in your car

4. What do you want to become? What are you willing to do to become that?

5. Be persuasive

Listen to the customer, ask questions. Listen to why the customer is using service X, and find out how you can convince them to try yours.

6. Be Strategic

What is your vision? What do you want to achieve? Come up with a game plan.

7. Be Willing to Stick with it

Find out how much you want to make and what you are willing to do to achieve that.

8. Be Innovative

What is needed and how can you be better, produce it faster? Don’t just copy

9. Be Opportunistic

Be able to spot opportunities. Listen for opportunities

10. Understand the terrain of your Passion

Certain terrain will make it easy for your passion to blossom. It is easier for a good actress in Nigeria to succeed because the movie industry there is booming unlike a good actress in a country with no movie industry.

11. Make friends for the development of your passion (Network)

Find people in your field, even those better than you. Follow them on twitter, be their friends on Facebook, buy their books. Some of the best lessons you will learn about your passion will be from competitors who are better than you. Be careful of professional dream killers. There are some who will hear about your plans and think they are better placed to accomplish those plans. Insecure people will call confident people proud. Don’t spend time trying to explain yourself to people who have already made up their minds about you.

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  1. Money vs Dreams – Should you follow a passion that won’t make you money? | Mkenya Ujerumani

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