Before starting the business:
- Do a market research. How well will the market accept your service/product? Does the market need your service/product?
- Be informed of what is going on back home, it makes it easier to return
- Finding people who are detail oriented and share your vision
- Political climate at the time she was moving back to Kenya (2007)
What kept you away?
- Comfort zone – familiarity with the surroundings
- Kenya is home, and your host country will never be home
Marketing the company
- Viral marketing – sending emails directly to the potential clients
- Website and Facebook pages
Check out her site: Urban Interiors Limited