Returning from the Diaspora to Start a Business Back Home

Muthoni Karanja

Before starting the business:

  • Do a market research. How well will the market accept your service/product? Does the market need your service/product?
  • Be informed of what is going on back home, it makes it easier to return

Challenges

  • Finding people who are detail oriented and share your vision
  • Political climate at the time she was moving back to Kenya (2007)

What kept you away?

  • Comfort zone – familiarity with the surroundings

Advice:

  • Kenya is home, and your host country will never be home

Marketing the company

  • Referrals
  • Viral marketing – sending emails directly to the potential clients
  • Website and Facebook pages

Check out her site: Urban Interiors Limited

Muthoni Karanja
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