Remember the ADfT Awards started by FA254? (Read: Kenyan German Celebrates Contemporary African Richness and Creativity Through Fashion and Call for Applications for “African Designers for Tomorrow”)
The idea behind the prize was to celebrate African fashion and promote the continent’s young creative minds, who would then be mentored by the very best professionals already established in the industry, thanks to Kenyan-German former model Waridi Schrobsdorff, and Vogue Germany’s editor-in-chief Christiane Arp.
The winners of the awards have now partnered with various German outlets to bring their products into the Germany and consequently, European market.
The overall winner, Doreen Mashika from Zanzibar, and the “Fashion” category winner, Anthony Mulli from Kenya, in addition to winning get to have their products sold exclusively. Both designers got to design 14 pieces for eBay which all went online earlier this week. You can get their pieces on eBay here.
The accessories category of the awards was sponsored by MONOQI, who will then be selling the winner’s accessories in Germany. The winner, Ami Shah, presented her label, I AM I, that echoes the young designer’s Indian heritage in its delicate detail and her Kenyan home and birthplace in its rich, locally sourced wood. The products can be ordered from the MONOQI website here. (Though most pieces are already sold out ;))
Home Decoration Category
The home decoration category involved self designed home decorations and was sponsored by URBANARA. The winner, Gladys Macharia, a Kenyan designer that studied in Italy, won the award with her product line, Awasi. You can buy the pieces exclusively as a limited edition on URBANARA here.