KICC Marketing Kenya at the IMEX in Frankfurt

At the currently ongoing IMEX Conference in Frankfurt, Kenya is quite well represented by officials from the KICC. The IMEX started on the 19th and will run until the 21st of May.

The IMEX held annually in Frankfurt brings together  tourist boards, convention bureaus, international hotel chains, airlines, destination management companies and planners looking to book and organise worldwide meetings, events and incentive travel programmes.

Kenya not to be left behind is this year represented by officials from the Kenyatta International Convention Centre (KICC). This year’s goal is to attract international meetings and events to different venues in Kenya which include a vast number of Hotels, Universities, Religious Centers, stadia and Conference/Convention Centers and to market Kenya as the destination of choice to Meetings, Incentives Travel Conferences & Exhibitions (MICE) tourism delegates.

Mr. Fred Simiyu, the Managing Director of KICC said that “Kenya is aiming to claim the first place in Africa with the best conference and exhibition facilities”. He also noted that this will lead to the attraction of high profile conferences and events that will profile the country as the preferred global MICE destination.

The KICC has hosted world renown events over time and looks forward to the upcoming 10th WTO (World Trade Organization) Ministerial conference scheduled for December. It will be the first time the Ministerial conference will be hosted in a sub-Saharan country and is expected to attract over 7000 international delegates. It’s expected the conference will inject an estimated Ksh. 4.08 billion, with the assumption that each delegat spends at least Ksh. 97,154.25 per day (figures from Kippra).

The KICC officials are working towards ensuring Kenya retains its position as the second most preferred destination for MICE events in Africa and in the top one hundred MICE destinations of the world.